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Your Local Health Team Campaign – primary care staff needed

To help residents find out how best to get the health care they need, NHS North Central London Integrated Care Board has launched a new campaign. Your Local Health Team is a communications and engagement campaign that brings together key messages on how to access primary care, get vaccinated, and stay well. Running for 18 months, the campaign also aims to improve recognition, trust and understanding of the skilled professionals working in primary care. 

To make the campaign local and resident focused, we are looking to photograph and film the range of professionals working in primary care today. Photography and filming are currently planned for November to mid-December and staff may feature in a range of communications such as social media, outdoor advertising and local council magazines. 

So that we reflect the diversity of our workforce, we are keen to hear from as many people as possible, and where feasible, photograph several staff in one location.  

The main roles we’d like to interview are GPs, nurses, social prescribers, care coordinators and receptionists, with other members of the team where time permits. 

We are also looking for staff to support the campaign in other ways such as written case studies and more. 

If you would like to be involved, please complete our expression of interest: https://feedback.northcentrallondon.icb.nhs.uk/governance/expression-of-interest 

For more information, please contact: nclicb.communications@nhs.net